By now, you’ve probably heard the term “SEO” or search engine optimization. In a nutshell, SEO is the process of getting your website to rank higher in search results for keywords that your potential customers would use to search. There are countless amounts of factors that go into an SEO strategy, and social media is one of them. But how, exactly, does social media help your SEO rankings?
Social media sites rank on search engines.
Since social media sites show up in search results, potential customers may be driven to your site through your social profiles. This means that activity on Twitter, Facebook and Google + will increase your search engine rankings while boosting brand awareness.
Bring in more mobile users.
Every social media website has its own app, where users can check their newsfeeds, trending topics, and much more. Additionally, Google’s latest update favors websites that are mobile friendly, so if your site isn’t you need to change that ASAP.
Use hashtags to boost your keyword ranking.
93% of buying decisions start with an online search, so ranking high with those targeted keywords is essential. Using hashtags on social media can boost your overall keywords rankings. Just make sure not to use them on LinkedIn, because hashtags don’t work on that social media platform.
Do you need help managing your social media? Call Stratosphere Networks today at 877-599-3999 to speak with one of our social media specialists.